I bought this to replace a 5 qt. KitchenAid Artisan

I bought this to replace a 5 qt. KitchenAid Artisan. I do a little cake decorating and I needed something that would handle large batches of buttercream icing a couple times per week, as well as general kitchen use. It was a toss up between this one and the KitchenAid Pro. I was a little nervous about spending so much money on something that doesn't have the solid reputation that KitchenAid mixers have, but I'm so glad I took the chance! This is a wonderful mixer!! In my opinion, it is far superior to the KitchenAids in almost every way. I would recommend this to anyone.
Pros:
It handles large and small quantities equally well.
The more powerful motor is wonderful! It handles lots of heavy dough and icing with ease.
The splash guard forms a tight seal. Not air tight, but when I make huge batches of buttercream icing (using 5# of powdered sugar) it keeps in all the powdered sugar dust and I don't have quite so much to clean up afterward. In fact, I have very little to clean up!
If you start on a high speed it gets faster gradually so that you don't end up splashing what is in the bowl all over you.
The timer turns the mixer off automatically when time's up. No more over mixing!!
The paddle, whisk and dough hook are dishwasher safe.
I can't say anything about the attachments as I don't have any yet, but I love that I can add a blender or chopper to it without having to by the whole small appliance.
Cons:
It is mostly plastic and therefore much lighter than the KitchenAid. I haven't found this to be a problem at all with it walking of wobbling like I thought I would. But, the plastic body makes it look kind of cheap.
It is louder than my KitchenAid was.

Overall, the cons are very minimal. I've not found them to be enough of a bother to skew my opinion of the mixer. I absolutely LOVE this mixer and I will never go back to KitchenAid!